So you want to know the story of how I started The Nasty Woman Club? Well let’s rewind back a few years shall we…

The year was 2017. Donald Trump still had access to the nuclear codes, sock booties and bum bags were the latest fashion trend and Games of Thrones was still thriving (for now). This was also the year aspiring journalist Demi Lynch started a radio show at Brisbane community station 4ZZZ. And you guessed it the name of that radio program was THE NASTY WOMAN CLUB. For one and a half years TNWC aired every Tuesday morning at 2am. Yep, you heard that correctly – for over a year Demi ran a three-hour radio show from two o’clock in the morning. The show exclusively only played songs with female and non-binary artists. And sometimes on the odd occasion she had guests on the show – only those that were willing to be awake at 2am in the morning.

However, by 2019 Demi wanted to expand TNWC. She was passionate about intersectional feminism and radio so she thought ‘why not start a podcast?’

Podcasting went great; people across Australia seemed to really enjoy The Nasty Woman Club podcast. Demi loved interviewing people on her show and sharing stories about body positivity, activism and feminist issues. But AGAIN she wanted to expand TNWC even more. So in 2020 The Nasty Woman Club became an independent news media platform. And yeah, the rest is history. Now The Nasty Woman Club has become the go-to online destination for all things sex, body positivity, intersectional feminism & pop culture.

But why ‘Nasty Woman’?!

Why is this platform called ‘nasty woman?’

Is the word ‘nasty’ an insult to women?

And are only women invited to this club?

In order to answer your questions we need to go back in time to when Donald Trump was running for president (eeeeek that brings back horrid memories).

Well during one of the presidential debates Donald Trump famously called Hilary Clinton – “such a nasty woman.” Although Trump’s remark was meant as an insult to Hilary Clinton – the phrase became a badge of honour for women across the world.

The day after Trump’s inauguration thousands of people took to the streets of Washington and the rest of the world in protest of his presidential win. Many carried signs, banners and wore shirts with the phrase “Nasty Woman.”

It was a historic moment. People of the world took a stance against Trump’s sexist, racist, homophobic, classist, transphobic, predatory behaviour and beliefs.

When Demi saw the words ‘nasty woman’ be reused as something powerful rather than something insulting – she knew she had to name her business after these words.

Because to her a nasty woman is someone of any gender, sexuality, race, ethnicity, ability, size and colour that empowers others through their actions and words.

They’re courageous.

They’re a fighter.

But most importantly they’re not afraid to speak up.


It’s unknown what’s next for this weird and wacky news platform but there certainly is more to come for the ever-growing Nasty Woman Club.

Want to know more? Go give Nasty Woman Club a follow on Instagram and have a listen wherever you listen to podcasts.

Do you have a story you want to share? Are you creative trying to smash taboos with your artwork/design/writing? We’d love to share your work! Email [email protected]